How to do marketing on Facebook

 

Facebook in particular offers you advantages and opportunities not to be missed. Let's find out how to do marketing on Facebook ... Let's start from the beginning: what is your relationship with social media? Facebook arrived in Australia in 2006. At the beginning it was seen as a tool that was used to find friends or to spy on an ex…

 

Today it has become a container of information, not all verified, which however stimulate discussion, both in the private and professional spheres. And you can get Facebook services too, from InstaBoost.com.au at cheap pricing package in order to boost faster.

As an information container, what kind of relationship do you have with Facebook?

 

Are you part of that small reticent percentage that has not yet succumbed to subscribing to the Social? Or are you present but don't care about your presence? Or are you rather very active?

 

If you are part of this last group, you too will have discovered the importance of this social network for your professional activity. Whatever your relationship with social media is, let's see together why you need to be present and how to do marketing on Facebook!

 

You must know that social networks are valuable tools for marketing your business. Facebook in particular offers you advantages and opportunities not to be missed. What I want to tell you right away is that marketing on Facebook can make a difference for your business . And I'll prove it to you.

 

Before thinking about marketing on Facebook, let's find out the Facebook numbers in Italy

 

 

 

And how many customers are "hiding" among the 35 million users?

 

In 2019, Facebook's overall turnover was $ 70 billion (an increase of approximately 27% compared to 2018); net earnings were approximately $ 18.4 billion. Advertisements are almost the totality of all revenue (98% of revenue).

 

And if so many entrepreneurs around the world entrust their investments to Facebook, it must be absolutely worth it!

 

So, here the way to increase your brand awareness!

 

Let's go into the heart of this Marketing tool. In all these years of activity, Facebook has been able to build a targeting algorithm for its users. Targeting that for example allows to identify men and women, families rather than singles, employed rather than students; allows you to discover the interests of users, thanks to the choices declared at the time of registration or browsing habits. And this data is important in identifying an audience interested in your product.

To be clear: if I sell fountain pens it is difficult to imagine that among teenagers I will be able to increase sales significantly. I can get a different result if I turn to adults, especially professionals or managers. Because another important function that absolutely must not be neglected is that which allows targeting according to the interests and activities of the profiles.

 

What does all this mean? It means that Facebook will show my ad only to certain people, thus avoiding wasting time (and especially money) reaching profiles that are not in the least part of my target of potential customers. In 2021, the targeting will see important changes, but work is already being done to avoid losing competitiveness as a result of these changes.

 

Useful tips

The first, obvious, thing to do is to create a company page on the most famous of social networks. It may sound trivial, but a company page is NOT a personal profile .

Using your personal Facebook profile to promote your products or services is not only a risk because Facebook could penalize you but it is above all not very useful in a promotional perspective.

 

If you are still wondering how to do marketing on Facebook, the first thing you need is a company page,  which you can create through your personal profile or by relying on a person you trust.

 

The next key thing to do is to take care of it professionally, possibly "putting your face to it". We will return to this point.

Even before the content, it is important to fill your company FB page with all the most important information about your business. Consider it a bit like the “About Us” page of your company website, a fundamental page that is too often underestimated. I talked about it in the article " The 4 (+1) most important pages of your site, really exploit them ".

 

A lot of people visit it, so pay close attention to cure it with perseverance to make the information on the possible concise and effective .

 

I give you a practical advice: if you type a url (the web address that begins with http: // so to speak), in the information box (visible just below the page image), Facebook will link it automatically: this means highlighting a tool that can generate traffic on your site .

 

And then, of course, you have to encourage your fans and engage them (engagement) by offering them valuable content and , why not, small gifts like discounts codes and other magnets that attract them.

 

Facebook is NOT free

Beyond the advertising campaigns that have infinite possibilities and price combinations, Facebook, for those who want to do business, is not free.

 

I'm talking about time, even more than money: the time it takes you or your collaborators to manage a page, draw up an editorial plan, create valuable content, respond to comments, questions ... And no, "5 minutes are not enough, what does it take ... "

 

Here are the most powerful weapons for marketing on Facebook

In addition to the helpful tips you have read so far, if I were to spot the most powerful weapons for marketing on Facebook , I would have no doubts.

 

Intrigue your audience

That's right: before you do anything, you need to identify your target, your goal and budget to achieve it. In short, a sort of marketing plan for Facebook.

 

I know what you are thinking: Facebook, like other social networks and other tools, is part of an overall marketing plan. My advice, however, is not to hurriedly dismiss it under the heading "marketing on social media" by allocating a more or less plausible figure.

 

Facebook can make a difference in the web marketing strategy of your business, but be careful: without having this data clear, your plan will be based on clay and it will be difficult to understand and predict what results to expect. And, consequently, what objectives to define ...